Why Brides Are Leaving My Website
Q: Chris, we get pretty good traffic but we just don’t get the inquiries we used to get. What do you think is wrong with our website?
A: It looks dated. I’m guessing you built this website four or five years ago. Back then, it probably worked pretty well. A lot has changed since then and brides expect more. Remember, this is the most important day of their lives.
So my guess is the brides that do find your website are taking a quick look and just leaving. Your website doesn’t create the “Oh Yes” moment. The “Oh Yes” moment is a term I’ve coined that describes a bride who visits a website and says “Oh, Yes, this is what I’ve been looking for.”
Be honest, take a look at your website from five feet away from your computer screen. Does it create the “Oh Yes” moment? If not, it’s probably time for a new website.
Another thing I’d recommend you look at it is your website traffic. What are the sources of your traffic? Where your traffic comes from plays an important role in conversion (i.e. visitors turning into inquiries). Traffic from Free Top Wedding Planning Links Galore is not high-quality traffic. Traffic from Google, by someone who performed a search and found your website, should be very high-quality traffic. Traffic from The Knot should be very high-quality traffic and convert well.
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