If you look at nothing else in your Google Analytics, the free website statistics from Google, look at your Bounce Rate.
You’ll find your Google Bounce Rate on the right side of your Dashboard screen (when logging into Google Analytics).
You’ll also find your Google Bounce Rate as you drill-down into additional metrics, like Referring Sites and Content.
The bounce rate metric shows how many people came to your website and left without clicking on another link (deeper into your website).
A high Google bounce rate means…
* A visitor to your website only visited one page – and then left
* They most likely didn’t like what they saw
* You most likely didn’t provide the information they were looking for (so they left)
* The quality of your traffic is poor
Bounce rate is measured as a percentage and a lower bounce rate is better than a high bounce rate.
I’ve heard the folks at Google say a 40% to 60% bounce rate is “average,” but there are a few different variables to consider when looking at a bounce rate.
The quality of your trafffic
The sources of your traffic
The design of your website
The “best” bounce rate I’ve ever seen was 19%. The majority of the website statistics I review have a bounce rate above 60% (i.e. something isn’t right).
Also know that individual pages have bounce rates. As you drill down into your Google Analytics you’ll be able to measure bounce rates for referrers (i.e. other websites that are sending you traffic) as well as individual pages (i.e. most visited pages at your website).
When marketing to brides online, knowing your Google Bounce Rate will help you fine-tune your Internet marketing strategies and ultimately convert more of your traffic into inquiries, phone calls, and sales.
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
