Search engine optimization is the process of optimizing your website and website pages, as well as managing factors outside of your website (i.e off-site factors), to acheive top rankings or positioning at Google, or other search engines, on a search engine results page. As a result of this increased online visibility, which shows up in people’s browsers when they are searching, you get more QUALITY traffic to your website, increase your brand/company awareness, more effectively compete in the marketplace, and ultimately increase inquiries and sales (i.e. conversion).
Continue ReadingTraffic Building Strategies
Google is probably an important part of your online marketing to brides strategy. A top position at Google is like owning a money tree. So if your inquiries are off noticably, or significantly, in the recent past there’s a good chance your search engine positioning at Google has fallen.
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Continue ReadingSearch engine optimization (SEO) is a process similar to building a multi-tiered wedding cake. SEO is not a “set it and forget it” type thing. There is ongoing SEO, that sits on top of advanced SEO techniques, which are put on top of basic search engine optimization – or the “fundamentals.” You can’t get a top ranked website without building one layer at a time. And like the best wedding cakes, it takes the right “ingredients,” expertise, time, and patience.
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Continue ReadingThere was a time when you could hire a webmaster and pretty much put all the responsibilities for your online marketing and website management in their hands. That’s not the case anymore. Internet marketing is much more complicated, sophisticated, and competitive these days. If you want to get the best ROI you’ll have to jump [...]
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Continue ReadingAdvertising your website online, that is, paying for online advertising, should be part of your overall traffic building strategy. Yes, you are going to have to BUY advertising for your website as part of your overall Internet marketing strategy, if you want to effectively compete with your online competition. “Free traffic” is almost always poor [...]
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Continue ReadingWhy your (all) Flash website is hurting, not helping, your business. Meta-tags: Dead or alive?
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Continue ReadingReady to take your Internet marketing to the next level? Tired of your competition beating you in the search engines? Maybe your inquiries are off – or you’re not getting any? The solution is only a click away!
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