I’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.”
Sure, it’s helpful to have archives that people can get to. But it looks like I could be actually getting even more bang for my buck (actually, $5 bucks a month for archiving extra charge with Constant Contact – come on folks, give me a break, MailChimp doesn’t charge any extra!).
One of my favorite Internet marketing tools is Google Alerts.
I have Google Alerts configured for all kinds of keywords and keywords phrases.
Google Alerts is free.
This morning I got an alert for my name, one of my configured alerts.
Low and behold, Google Alerts picked up the new email archive I set-up with my Constant Contact account.
In other words, Google “crawled” this page/archive, and indexed it t in less than 24 hours.
So, as part of your search engine optimization strategy I’d probably say email archiving, at least through Constant Contact, is worth the $5/month.
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