When you have the right look and feel, add to that very carefully crafted and engaging marketing copy, and then get your website top ranked at Google, life is good. Very good, indeed.
You’ll get more inquiries and you’ll close more sales.
I call it the “Oh Yes” moment and it’s probably the single most important factor when it comes to your online success.
The “Oh Yes” moment is when a bride finds your website and says to herself, either consciously or subconsciously, “Oh yes, this is the website I’ve been looking for.”
This is what Carol Clarke, owner of The Clothes Doctor, Long Beach California Wedding Dress Cleaners, experienced this week.
She sent me along this email after meeting with her new customer.
“I had a bride come in today from Santa Monica, Ca. She called ahead, and made an appointment and while we were talking, I found she was a graphic artist who works out of her home. I asked her how she found us, and she said thru The Knot. She said they had several cleaners listed, and out of the 4 sites she visited, our website was the easiest to navigate, and didn’t have a picture of our store front plastered on the front page. She said she wanted to know about services for cleaning her gown, not how many stores we had and a picture of each. The others were too hard to navigate and she had trouble finding the area addressing wedding gown cleaning. She said she called us because she felt if our website was clean, neat and professional, that represented our business standards and that’s who she wanted to trust her $4,000.00 gown to.”
I love the part about this bride visiting 4 different websites before she experienced the “Oh Yes” moment.
If you’re not getting these type of results from your website you either (a) aren’t creating the “Oh Yes” moment or you (b) have a traffic problem, or (c) both.
Drop me a line for a free quote and no-obligation review of your current situation.
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
