Listen to the first audio: “Workshop Overview”
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Internet Marketing for Wedding Professionals Workshop – Starts July 12th
Everything You Need to Know to Make the Internet Work For You,
Get More Inquiries, and Book More Weddings!
- Internet Marketing Strategy Overview
- Website Design
- Marketing Message
- Conversion Techniques
- Search Engine Optimization
- Traffic Building Strategies
- EMAIL Marketing
- Blogging
- Social Media
- Local Search
- Google Adwords Optimization
- Understanding Google Analytics
- My Favorite Internet Marketing/Marketing Tools
- Google Webmaster Tools
- Sales Techniques that Book More Weddings
–> Register Today
Only $99.00 (link below)
Optimize your Internet marketing for 2011/2012.
• Take your Internet marketing to the next level
• Increase your online visibility 100%, 200%, or more!
• Get better ranked at Google (or keep your top rankings!)
• Reach more brides before they find your competition
• Increase website inquiries 100%, 200%, or more in less than six months
• Save time, money, and increase your profits
–> Schedule
Starts July 12th
To accommodate as many people as possible I will hold two sessions per week, one on Monday night and one on Wednesday night.
Both sessions will cover the same topic.
This is simply being done this way for “east coast” vs. “west coast” people and those who can’t make one night or the other.
Monday night – 8:00pm Eastern
Wednesday night – 8:00pm Pacific
So if you can’t make Monday night, no problem, join in Wednesday night, we’ll be discussing the same topic (again).
There are a total of 15 topics, one topic per week, 15 weeks.
–> Format
Always open Q&A… plus a specific topic (see schedule). Expect information you can use – no BS, every session is packed with valuable “in-the-trenches” Internet marketing techniques that REALLY WORK.
–> When
It all starts Monday night, July 12, 2010.
Monday nights – 8:00pm Eastern
Wednesday nights – 8:00pm Pacific
–> Can’t Make a Session
No problem. All sessions are being recorded and you can download the audio (mp3). Audio files are usually available 72 hours after each session and a link will be sent to everyone via email as soon as they are available.
–> Workshop Format: Phone and Online
The workshops are held on a tele-conference line as well as an online “webinar.”
The access phone number/code and web-link and access code will be sent to everyone who registers July 7, 2010. Here are the scheduled topics:
–> Internet Marketing Overview
What does it take today and going forward twelve months (into 2011) to use the Internet correctly and book more weddings? We all know that brides and grooms are online, but how you reach them today and going forward is going to be different than a year ago! I’ll also share some of the highlights from recent success stories – how we did it, what we did, what works, and what doesn’t work.
–> Website Design
What makes a great website, what works, and what doesn’t. Does your website create an “Oh Yes” moment? We’ll talk about design optimization as well as look at some websites that get GREAT results. If you’d like to put your website up for critique – bring it on!
–> Marketing Message
If you’re not using the right words or communicating the right message, the brides and grooms who visit your website will leave – without making an inquiry. After design, a weak marketing message is the #1 reason brides will leave your website. I call it “Bridal Bail-out.” We’ll talk about UVP, WIIFM, benefits, features, value, CTA and I’ll give you examples you can use and should use!
SUCCESS STORIES: “The changes we made to the home page copy have reduced our bounce rate to below 30%. The copy you suggested and the UVP is much more engaging and is obviously working.”
–> Conversion Techniques
Turn your website visitors into inquiries, appointments, and sales.
There are 10 techniques I use that typically improve conversion 50% to 80% or more. Some are simple, others are a bit more sophisticated. In either case, all are designed to turn more of the brides and grooms who visit your website into inquiries and sales.
SUCCESS STORIES: “Chris, we changed the flow to our inquiry form as you suggested and got four inquiries from our website yesterday, the first day. We’ve never had four inquiries in one day! Thanks so much!”
–> Search Engine Optimization
What is search engine optimization (SEO) and how does it work? Is it hard to do? NO. It is complicated? Definitely YES. Is it worth doing? Definitely YES as 8 out of 10 brides starting an Internet session will do so with a “search.”.
I’ll show you how to develop your keyword strategy and then give you the precise techniques that you must use to either GET top ranked or KEEP your top rankings at Google.
SUCCESS STORIES: “My competitor called me and asked me how we’re getting our website top ranked at Google “I see you everywhere.” Sorry Chris, but I’m not giving him your phone number!”
–> Traffic Building Strategies
Ongoing traffic building is critical to your online success. The brides are out there, you know it. The question is: Can they find your website and how do you get them to your website before they find the competition? This is all part of an effective traffic building strategy. I’ll cover 10 specific traffic building strategies that absolutely, positively work.
–> EMAIL Marketing
EMAIL marketing works. It takes some time to “hit its stride” but if you don’t start you’ll never realize the benefits. And the benefit: a low-cost, effective way to increase sales. Effective email marketing SHOULD DOUBLE or TRIPLE your sales. Yes, a 100% to 200% increase in sales with only a once-a-month newsletter. I’ll discuss the tools to use, the topics you should write about, and how to streamline the process using “leveraged content.” EMAIL marketing is easy, if you know what you’re doing!
–> Blogging
Most people I see blogging are wasting their time. “Active Blogging” is the technique I use with my clients in combination with “leveraged content.” I’ll discuss how to optimize your blog and blog posts so that search engines see them and rank them well. I’ll also show you how to write your blog posts to increase inquiries and sales.
–> Social Media
Don’t waste your time with Facebook and Twitter unless you’re going to use these social media marketing tools correctly and effectively. I’ll discuss and show you the techniques I’ve used with my clients that actually drive INQUIRIES and new sales.
–> Local Search
Getting listed in Local Search at Google and showing up as a “pin point” at the top of a search engine results page is very important. In addition to simply more traffic to your website, it increases your reputation and has many other benefits. I’ll walk you through the process of getting listed and then the techniques I’ve successfully used to show up at the top of the list.
–> Pay Per Click Basics
Google Adwords will either make you a lot of money or cost you a lot of money. I’ll discuss and walk you through the basics of pay-per-click with Google so that you avoid wasting money. I have clients spending as little as $100/month and getting a 20x return-on-investment. We’ll talk about “landing pages,” what they are, what should be on them, why they are different from your “home page,” and how to use PPC effectively to get very good results.
–> Google Analytics
We’ll walk through a Google Analytics campaign and I’ll show you key data points that you must monitor. Are you buying advertising online? I’ll show you how to tell if it’s working and driving traffic to your website? If it’s not, cancel your advertising contract!
–> Using Google Webmaster Tools Effectively
Most people I talk to don’t know what Google Webmaster tools are. First, they are free. Second, they’ll help you understand what is happening at your website as well as help you manage your search engine optimization strategy.
–> My Favorite Internet Marketing Tools (Part 1) & Money Saving Tips (Part 2)
Over the years I’ve tried everything – software, Internet marketing tools, you name it. I’ll share with you my favorite tools and how I use them and how they make me more productive and help me close more sales! I’ll also give you a list of my Top Ten Money Saving Tips.
–> Sales Techniques That Work
Sharpen your sales system and sales techniques and you can quickly increase your sales 20%, 30%, or more. One of my clients doubled their closing ratio with the techniques we put together. While this isn’t exactly Internet marketing, it is an area that is very important. Using the techniques and advice shared during this session will help you close more sales faster and easier.
–> Your Investment
Register today and save $50.00
Instead of paying the full, regular price of $149.00 get all 15 workshops for $99.00
That’s right, expert Internet marketing advice, open Q&A, Internet marketing techniques that work, better placement with Google, more website inquiries and more sales – for only $99.00
This is an early-bird special. Register today.
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make fewer mistakes with your Internet marketing.
Got a question about Internet marketing? Think you’re getting some bad advice? Are you a Do-It-Yourselfer and stuck? Drop me a line here.
