Why Some Succeed and Others Fail

There are some common things I see among the people who struggle with their Internet marketing. I’m talking about people who waste time and money marketing to brides online and have very little to show for it. Or those getting marginal and/or inconsistent results.

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10 Easy Things You Can Do in Less than 10 Minutes: Check Your Domain Registration

One common theme I hear when I speak with business owners who are marketing to brides online is that Internet marketing gets overwhelming very fast. I would have to agree 100%. At times, I find my head spinning.

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Internet Marketing Myths (that will hurt your online success)

Here are handful of popular Internet marketing myths that can hurt the success of your marketing to brides online strategy.

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Ask Chris

Have questions about your Internet marketing? Having trouble getting top ranked with Google, thinking about a new website and need some direction? Here are answers to questions people have asked me recently? Ask Chris

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Is Your Website Helping or Hurting Your Business?

Is your website design killing your business? When asked why people distrusted a website, 94% cited DESIGN problems. If you’re not getting the results you want, or you need a new website that properly represents the high-quality products or services you offer, I can help. Drop me a line via this online inquiry form and I’ll follow-up to schedule a mutually convenient time to connect on the phone.

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Share, Ask, Comment at the Wedding Industry’s Only Crowdsource

Share your ideas, ask questions, get help with a sticky situation, and more, at the Wedding Business Today Crowdsource. Don’t know what a CROWDSOURCE is? Stop by and take a look. It’s easy and it’s free.

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Wedding Industry Statistics – From The Knot

With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. The most recent Brides American Wedding Study (Conde Nast), by contrast, only had 3,000 respondents (2011 Brides American Wedding Study data).

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Wedding Industry Statistics – Brides American Wedding Study 2011

Results of the 2011 BRIDES American Wedding Study show couples doing more with less; overall wedding spending has decreased slightly but there are more events surrounding weddings (double digit increases for wedding weekends, destination weddings, engagement parties, and bachelorette parties) and the wedding itself incorporates more elements and more personalization than ever before.

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Have You Seen About.ME

About.ME caught my attention recently. It’s probably something you want to register for and use. It’s got the right domain name (ala “Google”) and some cool tools to help you manage your online visibility and social media connections.

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Connections

How many ways can you connect with someone? The list is growing, that’s for sure. I thought technology was going to make this all easier?

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Q&A With Chris: Scheduling Google Analytics Reports via EMAIL

Q: Chris, we’re very happy that we took your advice and now use Google Anayltics to monitor our website traffic and our blog traffic (we installed it there too!). You mentioned that we can schedule reports to automatically be sent to us via email, saving us the time of logging into Google Analytics every time we want to review our traffic, but I can’t find that option. I bet you know where it is?

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Wedding Industry Statistics from The Knot

With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. All qualified respondents were 18 or older and had a wedding in 2010.

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Using Google Analytics to Compare Traffic (Last Year to This Year)

How was your traffic this past year? How does it compare to the previous year? Was it up, down, or flat? Recently I showed you how to easily analyze your traffic trend using Google Analytics with an often overlooked option at the Dashboard.

Today I want to show you another often overlooked easy-to-use option that lets you compare your traffic for any two date ranges, for example last year to this year.

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Understanding a Search Engine Results Page (SERP)

I talk with a lot of people who are confused about their rankings at Google. It doesn’t help that Google changes things from time to time, the latest change being the significant placement of “local” listings (Google Places) showing up on the majority of a SERP when a local search is performed (i.e. local search vs. broad search: “boston caterers” versus ” do it yourself catering”).

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How to Check for “Mobile” Brides Visiting Your Website Using Google Analytics

Q: Chris, how can we tell how many people are visiting our website via their mobile devices? At your suggestion, we’re using Google Analytics.

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Guidelines for Search Optimization at Google, Yahoo!, and Bing

Each of the search engines are a little different when it comes to what they are looking for. Generally speaking, I optimize for Google and the others, Yahoo! and Bing, more or less follow. But it’s good to understand what each are looking for. Here are links to the individual guidelines.

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Domain Registration: 50 Things You Need to Know…

With a little luck I’m hoping to have a new, free downloadable ebook available May 1st. It’s titled: 50 Things Every Business Owner or Manager Needs to Know About Internet Marketing. This excerpt is about DOMAIN REGISTRATION.

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Shortening Long Link Addresses for Twitter Tweets

Q: Chris, we always run out of space with Twitter when we’re trying to tweet. The links we are trying to pass are really long because of the way our web designer designed our site using sub-folders and long file names. What can we do?

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Search Engine Optimization and Marketing to Brides Online

Q: Chris, how can we get our website better ranked with Google? A: One thing you can do is more effectively use keywords and keyword phrases at your website and blog to create “relevancy” for Google. Try this… Create a “Master List” of Targeted Keyword/Keyword Phrases Take a pad of paper and create a list [...]

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How To Close More of Your Inquiries (increase your closing ratios)

I talk to a lot of people who are telling me they’re having trouble closing the inquiries they get from their website. Even if you’re a seasoned closer, sometimes a little refresher course is helpful.

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“I Don’t Like You”

I extend a special “Thank you!” to wedding marketing and bride attraction expert Natalie Bradley for allowing me to share this from one of her recent e-newsletters. If you or your staff are having trouble closing sales, if your numbers are off, if sales are falling, maybe it’s more than “the economy.”

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Tell Tale Signs of Blog Comment Spam

Anyone who has a blog has experienced the nuisance of comment spam. You know when people pretend like they really like your blog, only to be hoping you post their comment with a link back to their website (i.e. link value). Here are three tell-tale signs your blog comment is BOGUS.

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What You Need to Know About the Google Update

On February 24th, (2011 Google announced a significant update to how it ranks websites and blogs. It made the front page of the Wall Street Journal and started a flurry or email hitting my inbox. It also started a barrage of junk-email trying to sell “save your position at Google” services. Frankly, most people have [...]

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The Power of a Frequently Asked Questions Page

There are three or four pages that every website must have in order to optimize conversion. Assuming you have a solid amount of high-quality inbound traffic, without these pages you miss out on opportunities to turn brides and grooms who visit your website into inquiries, phone calls, and sales. Based on what I’ve worked on first-hand, optimizing conversion should increase your inquiries anywhere between 80% and 150%.

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My Favorite Internet Marketing Tools

Here are some of my favorite Internet marketing and business building tools. For all intents and purposes, I am a one-man-show. Without the right tools it would be impossible to run my business.

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