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** How to Turn More of the Brides Who Visit Your Website
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Let’s cut right to the chase: despite the fact that you’ve heard “it’s really pretty easy,” and a friend who owns their own business tells you “I work on my website all the time,” you don’t really the experience or expertise to fool around with anything behind-the-scenes at your website.
You might have heard the radio commercials from Constant Contact that claim email marketing is “easy.” The implication is you’ll be flooded with new business shortly after you launch your email marketing campaign and send your first few messages. Nothing could be further from the truth.
Here are a handful of the Internet marketing tools I use regularly. Without the right tools, and of course you must use them correctly, achieving online success becomes more difficult and more time consuming.
Google+ is Google’s new social media platform. It was launched in beta recently and is taking off like a rocket ship. Sign-up for my free Google+ newsletter for tips, techniques, and how-to advice as you get your hands around this fantastic new project from Google. You don’t want to be late to the game on this one. 
Need a Google+ invitation? I’ve been using Google+ for about a week now. It’s pretty cool and there are a lot of things I like about it compared to Facebook. It’s still not open to the general public. If you need an INVITE I’d be glad to send you one. 
Google+ is the new social media platform from Google and it’s REALLY cool. But like most things new, it’s a bit tricky to get your hands around. Here is a great overview and guide to using Google+ from Mashable.
Here are the codes and format you need to send a text message to someone from your email. You can also use this with the forms at your website (cc:). Cool stuff!
One common theme I hear when I speak with business owners who are marketing to brides online is that Internet marketing gets overwhelming very fast. I would have to agree 100%. At times, I find my head spinning.
Most people never achieve the success that awaits them online because they don’t understand the basics. Trust me, Facebook alone is not going to help you grow your business to any significant level or consistently. Please… stop chasing the latest hype. Please… stop listening to “Boot Camp” generalists – and let me help you understand the basics that actually deliver long-term, consistent results.
Have questions about your Internet marketing? Having trouble getting top ranked with Google, thinking about a new website and need some direction? Here are answers to questions people have asked me recently? 
Share your ideas, ask questions, get help with a sticky situation, and more, at the Wedding Business Today Crowdsource. Don’t know what a CROWDSOURCE is? Stop by and take a look. It’s easy and it’s free.
With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. The most recent Brides American Wedding Study (Conde Nast), by contrast, only had 3,000 respondents (2011 Brides American Wedding Study data). 
Results of the 2011 BRIDES American Wedding Study show couples doing more with less; overall wedding spending has decreased slightly but there are more events surrounding weddings (double digit increases for wedding weekends, destination weddings, engagement parties, and bachelorette parties) and the wedding itself incorporates more elements and more personalization than ever before.
About.ME caught my attention recently. It’s probably something you want to register for and use. It’s got the right domain name (ala “Google”) and some cool tools to help you manage your online visibility and social media connections. 
Q: Chris, we’re very happy that we took your advice and now use Google Anayltics to monitor our website traffic and our blog traffic (we installed it there too!). You mentioned that we can schedule reports to automatically be sent to us via email, saving us the time of logging into Google Analytics every time we want to review our traffic, but I can’t find that option. I bet you know where it is?
With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. All qualified respondents were 18 or older and had a wedding in 2010.-
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More Traffic, Inquiries and More Sales
Is it time for a new website or blog? Maybe you're not getting the results you once got? Maybe your site is starting to look dated?
Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. It has to create what I call the "Oh Yes" moment. If not, they'll just click their "back button" and look for something better.
Call me at (866) 652-7791 or drop me a note using this online inquiry form and I'll show you what I've done for others. You can call my customers. You can see their sites top ranked at Google.
I look forward to speaking with you.
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