Today I’m meeting with a client who has lost their way. They’ve got a lot of well-intentioned advice from friends, family, email newsletters, the newspaper, the radio, and lots of new Internet marketing “experts.”
They feel like their marketing has become ineffective and they are wasting money and time. They are correct.
I thought I’d share a diagram I am presenting that shows what I think is a big picture overview of today’s marketing mix.
It includes, in order of importance:
Website
E-Newsletter
Blog
Offline Marketing (all)
Direct Contact
Networking
Social Media
Marketing Mix Overview Diagram
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