Follow this link to download my updated Internet Marketing Checklist (.pdf) for 2010/2011.
Overall Internet Marketing Strategy / Plan
New / Optimized Website Design (focused on conversion and search visibility)
Optimized Marketing Message (unique value proposition, WIIFM)
Use of Video
Commitment to Testing
Commitment to “Alive” and Fresh Website
High-Performance Website Hosting
Optimization for CONVERSION
Optimization for Search (search engine visibility, organic and pay-per-click)
Traffic Building Strategies
Link Building Strategies
Conversion Measurement and Analysis
Monthly Comprehensive Review/Analysis of Website and Blog Traffic Statistics
EMAIL Marketing
Blogging
Social Media Marketing (LinkedIn, Twitter, Facebook, etc.)
Promotion of Your Website Offline
Online Advertising
Integration of Offline and Online Marketing
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