The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube).
Leave one of those elements out, or fail to optimize your efforts in each area, and you get less than the BEST results.
Let’s take a look at the power of YouTube.
Here is an inquiry that one of my client’s received from their website this week. They are in a VERY competive marketplace – geographically and in their specific category of services. Because it is so competitive, we pulled out all the stops and moved pretty aggressively into YouTube (as well as using some other quite effective techniques the competition isn’t even close to figuring out!).
In this example, I wanted to show you the power of YouTube and the payoff if you use YouTube effectively.
Not only are there videos on YouTube promoting this company, but they are OPTIMIZED for YouTube. Brides and Grooms don’t just “stumble” on them, they are actually FINDING THEM.
There is a big difference between using YouTube and using YouTube effectively.
Look at the “How Did You Hear About Us” field. The person making an inquiry says “YouTube.com Search”
And it gets better. They even included the keyword phrases they were using (which we are optimized for)!
This is a great example of advanced Internet marketing and traffic building strategies that work and generate more inquiries.
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
