EMAIL marketing works. It’s very effective (when done correctly), costs virtually nothing when compared to traditional direct marketing, and produces immediate results. Here are some ideas to help you build your list, most of which won’t cost you a dime:

Brides Who Contact You By Phone

Every bride, for that matter everyONE, who calls you for information about your wedding products or services should be put into your email marketing list. If a bride contacts you by phone be sure to TELL her you are going to add her to your email list - and then add her. Notice I didn’t say “ask.” You have already created an initial relationship with her, and if you’ve done it correctly she won’t say “NO.” Tell her you use email to communicate with new and existing clients, offer helpful advice, and to tell people about special offers. Your cost: Free

Brides Who Contact You By EMAIL

If a bride contacts you by email the same applies. Again, tell her what she’ll get in exchange for being a subscriber. Your cost: Free

More… How To Build Your EMAIL Marketing List

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Chris Jaeger
Marketing to Brides Online
(866) 652-7791 x701

 

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