Google Analytics helps you analyze visitor activity at your website; what brides are doing when they visit (or NOT doing), what pages they are looking at, where your traffic is coming from, the quality of your traffic, and more.
Google Analytics also helps you find out what keywords attract your most desirable prospects, what advertising pulled the most responses, and what landing pages and content convert the best (i.e. inquiries or even sales).
Here’s why I love Google Analytics and recommend you use it:
It’s Free
Google Analytics is free. All you need is a Google Account, or GMAIL account, and you can set-up and install Google Analytics on your website. http://analytics.google.com
Google Learns More About Your Website
Letting Google know more about your website is always a good thing and when you install Google Analytics that’s exactly what you are doing. I’m not saying it’s a free pass to top rankings, but I’m guessing a lot of spam-junk-websites aren’t using Google Analytics.
Sophisticated Analytics
Google Analytics gathers all kinds of data and while you’ll probably only scratch the surface of it, Google Analytics has all the features you’d expect from a high-end analytics program. Google Analytics also provides tightly integrated AdWords support (Google Sponsored advertising – pay-per-click), so you can view AdWords return-on-investment data very easily.
Easy to Use
Google Analytics is easy to use, once you get over the initial feeling of “wow, there’s a lot of data here – what should I be looking for?”
Setting Goals
Do you want to know how many brides visit your frequently asked questions page? Do you want to know how many visited your pricing page? Do you want to know how many went to your inquiry page (but didn’t make an inquiry)? You can do all of this easily with Google Analytics.
It Will EMAIL You Traffic Reports
No longer do you have to login to get your stats, which is probably why most people don’t check them – they are always too busy to login and review them. With Google Analytics you can configure and then send a weekly report to yourself via email.
Scalable and Stable
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent, safe, stable service.
Integrated with AdWords
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time and allowing you to continually optimize your Adwords campaigns.
Tracks All AdWords Campaigns
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Excellent Support via Help Center
For those of you who want to dive in, Google Analytics has an easy-to-use help center that makes it a breeze to find answers to your questions. You can also participate in Google Groups – Google Analytics to share advice, tips, and get help from the Google Analytics online community.
Google Analytics Will Help You Book More Weddings
Using the data from Google Analytics you can tell if your website is working as well as you think it is, it should be, or where it needs attention. Maybe your traffic is off? Maybe your search engine positioning is off? Maybe you have a conversion problem? Maybe the quality of your traffic is poor? Maybe you should not renew that advertising that you are paying for? Finding these things out six or eight months too late… will hurt your business.
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
