Thinking About Advertising with Google Adwords
Q: We’ve been thinking about doing some advertising at Google using Adwords. The “Sponsored” listings. Do you think this is a good idea?
A: Yes. Actually, here is proof it does. Today (7/12), one of my clients has 7 clicks as of noon. Total cost; $12.00. I just got off the phone with them and they booked a $700 job from one of those clicks. I doubt very much your print advertising is giving you that type of return-on-investment – or is nearly as measurable and FAST.
Google Adwords works, yes, but there are a few things critically important, including:
* Proper set-up
* Proper keyword selection
* The ad copy you write
* Ongoing monitoring and testing
Another thing that is important is CONVERSION. If your website is not converting your existing traffic (i.e. visitors) into inquiries DO NOT use Google Adwords. You are just wasting your money.
One Final Note: if your products or services do not have the appropriate profit margins Google Adwords, or any advertising for that matter, may not give you the best return-on-investment. That’s not necessarily a poor reflection on Google Adwords, it’s just basic bad math.
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