Getting top ranked with Google doesn’t happen magically. In most cases, you’ll need an expert if you are in a competitive marketplace - geographically and for keywords and keyword phrases.

Here are some of the key factors when it comes to getting top ranked with Google:

1. Search Engine Friendliness

Search engines use “crawlers” that visit and scan your web pages and assign points for a wide range of variables. When these crawlers, also known as spiders, can’t crawl your website effectively it immediately puts your site at a disadvantage.

2. Page Title Tags/Keywords

Your page title tags must match the keyword search that brides are performing. If those keywords are not in your page title tags, your website has ABSOLUTELY NO CHANCE of showing up. Putting your company name in your page title tags is absolutely unnecessary (and brides are probably not searching for your company name, if they are they’ll find it based on the page copy).

3. Inbound Link Popularity

The number of websites linking to your website creates a “popularity” factor. The more websites that point to your website the better. But even more valuable is when the rank and quality of those websites is high. Google uses a system called Page Rank to losely indicate page popularity and ranks a page on a scale of 0 to 10 (10 being the best). Frustrated with your competition showing up above you all the time? Building inbound links is one of the most powerful ways to bump out your competition and get their top ranking.

4. The Text Used for Those Inbound Links

The keywords used in the links to your website play an important role. Links using your company name are of little value. Links using the description of your business as the keywords brides are searching for (i.e. Chicago Wedding Photographers) are incredibly valuable. Search engine spiders crawling the web note the words used in the links they follow and use them to establish theme and relevancy.

Published in my Internet Marketing for Wedding Professionals newsletter March 2, 2009. Subscribe to my free Internet marketing tips newsletter that will help you when marketing to brides online.

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Chris Jaeger
Marketing to Brides Online
(866) 652-7791 x701

 

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