Why You Should Be Using EMAIL Marketing?
Like many of you, I’m always on the lookout for ways to stretch my advertising and marketing dollars. One of the ways I’ve always kept my costs low is by using EMAIL marketing. Here’s why you should be using it also:
It Works
EMAIL marketing works. Why? It allows you to proactively communicate with your existing customers – as well as new prospects. It also allows you to build repeat website visits, build your brand, and promote your products and services.
Low Cost
EMAIL marketing is an affordable way to stretch your marketing budget. When done correctly, it will give you an excellent return-on-investment. Unlike direct mail, there are no high, up-front production costs, no materials cost, and no postage costs.
It Beats Direct Mail
Some studies have shown that EMAIL marketing is up to 20 times more cost effective than direct mail. In addition to being more effective than direct mail, it is also…
Fast
EMAIL marketing generates an immediate response. If your call-to-action (CTA) is prominent, and effective, you’ll start seeing results within 24 hours of sending a message. You can expect most of your responses to come from an email message within the first 48 hours.
Measurable
Unlike too many marketing and advertising tools, email marketing results are easy to measure. You can see how many people actually opened your email (i.e. open rate). You can even track click-through-rate (CTR) which will show you exactly what links where clicked on – and in some cases, the person who clicked on them.
It’s Not Rocket-Science
There really is no excuse for not using EMAIL marketing to promote your business. Even after a rather small learning curve, you’ll be publishing email newsletters and seeing very good results. Over time, you’ll get better and better at it. I look back at some of my earliest newsletters and have a pretty good laugh. The bottom line: email marketing is inexpensive, delivers measurable results, and works!
If you are marketing to brides online EMAIL marketing is smart, cost-effective, and will help you sell more of your products and services.
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
