What You Should Know

10 Internet Marketing Myths

by Chris Jaeger

in 10 Things You Should Know,What You Should Know

There is a lot of bad information out there. I talk to far too many people who have spent too much money and seen very little as far as return-on-investment. Here are 10 common Internet Marketing myths that lead to failure. The end result: you waste time and money while simultaneously losing sales to your competition.

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How To Get Great Results from Your Internet Marketing

by Chris Jaeger

in Internet Marketing 101,What You Should Know

Internet Marketing Executive Overview for Business Owners and Manager: Lesson #1: The Right Approach.

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Four Questions That Will Help You Create Great Testimonials

by Chris Jaeger

in How To,What You Should Know

Testimonials are a powerful way to turn more of the brides and grooms who visit your website into inquiries, phone calls, and ultimately sales. Here are four simple questions that will help you get OUTSTANDING testimonials.

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Six of the Biggest Mistakes Wedding Professionals Make When Marketing to Brides Online

by Chris Jaeger

in Internet Marketing Basics,What You Should Know

Here are what I think are the five biggest mistakes wedding professionals make when marketing to brides online. If any of these sound familiar to your situation, it might be time to re-evaluate your Internet marketing plan – before it’s too late!

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Dealing With Brides Who “Just Want a Price”

by Chris Jaeger

in Selling,What You Should Know

It can be very frustrating. A bride visits your website, likes what she sees, fills out your inquiry form, and makes an online inquiry saying “I just want a price.” Based on the feedback I’ve received while talking with wedding vendors nationwide about this issue, particularly over the past 12-16 months, the “I just want a price” bride has probably tipped the scales and now makes up the majority of your inquiries. Here’s what you can do.

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Let’s Talk About Blogging

by Chris Jaeger

in Blogging,What You Should Know

Here are a handful of excerpts, related to blogging (Blogging Basics), from my upcoming book “1000 Things Every Business Owner & Manager Should Know About Internet Marketing.”

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What You Should Know About Google+

by Chris Jaeger

in Google,Google Plus,What You Should Know

Google+ (Google Plus) is Google’s answer to Facebook. It’s Google’s latest attempt, and most powerful attempt to date, to push deeper into the world of social media. They’ve stumbled a bit in the past, but this time it looks like they’ve got it right.

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The #1 Reason You Should Not Be Editing/Managing Your Own Website

by Chris Jaeger

in Common Internet Marketing Mistakes,Internet Marketing Basics,What You Should Know

Let’s cut right to the chase: despite the fact that you’ve heard “it’s really pretty easy,” and a friend who owns their own business tells you “I work on my website all the time,” you don’t really the experience or expertise to fool around with anything behind-the-scenes at your website.

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Build Your Business and Close More Sales with Effective EMAIL Marketing and Best Practices

by Chris Jaeger

in EMAIL Marketing,Internet Marketing Basics,What You Should Know

You might have heard the radio commercials from Constant Contact that claim email marketing is “easy.” The implication is you’ll be flooded with new business shortly after you launch your email marketing campaign and send your first few messages. Nothing could be further from the truth.

Why Some Succeed and Others Fail

by Chris Jaeger

in Downloads,Internet Marketing 101,What You Should Know

There are some common things I see among the people who struggle with their Internet marketing. I’m talking about people who waste time and money marketing to brides online and have very little to show for it. Or those getting marginal and/or inconsistent results.

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10 Easy Things You Can Do in Less than 10 Minutes: Check Your Domain Registration

by Chris Jaeger

in What You Should Know

One common theme I hear when I speak with business owners who are marketing to brides online is that Internet marketing gets overwhelming very fast. I would have to agree 100%. At times, I find my head spinning.

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Is Your Website Helping or Hurting Your Business?

by Chris Jaeger

in Ask Chris,What You Should Know

Is your website design killing your business? When asked why people distrusted a website, 94% cited DESIGN problems. If you’re not getting the results you want, or you need a new website that properly represents the high-quality products or services you offer, I can help. Drop me a line via this online inquiry form and I’ll follow-up to schedule a mutually convenient time to connect on the phone.

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Wedding Industry Statistics – From The Knot

by Chris Jaeger

in Wedding Industry Statistics,What You Should Know

With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. The most recent Brides American Wedding Study (Conde Nast), by contrast, only had 3,000 respondents (2011 Brides American Wedding Study data).