Basic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other desired form of action, the ranking is worth thousands and thousands of dollars in revenue. One... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we read a newsletter of yours back in the late Fall that mentioned Google was planning a Spring update to its algorithm. Sure enough, our site dropped out of three of the top ten keyword positions we’ve had for years! HELP. What do you think happened? A: It’s hard to say. Did you make any significant changes at your website?... [Read more]
There are seven factors to consider when designing your forms for maximum conversionability and persuadability: * Size * Fields * Labels * Benefits * Prominence * Call to action * Confidence building Link: http://www.bryaneisenberg.com/2010/04/7-form-factors-to-increase-conversions/ Source: Bryan Eisenberg Read More →
When it comes to website design there are two key points to keep in mind. Conversion and crawlability. That’s it. Everything else is a secondary issue. Your website must convert the brides who find it into your desired form of action (i.e. conversion). In most cases, this is an inquiry or phone call for more information. It is the “initial contact” in your sales strategy. Your website must also... [Read more]
