When was the last time you saw a roadside billboard and actually took action as a result of it? In most cases, for every 20 you drive by only one catches your attention. In other words, billboards don’t CONVERT very well. Sure, they’re great for exposure and brand building (they’re also expensive to rent), but that is a different type of marketing and advertising. If you’re... [Read more]

Social Media In today’s fast-paced world it takes clarity and focus on high-leverage activities, activities that deliver the maximim impact towards your clearly defined goals and objectives. Today, as I was reading this, I started thinking about Social Media Marketing. You know, Facebook, Twitter, LinkedIn, etc. While these tools do have a place in your overall Internet marketing plan, I’m... [Read more]