The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube). Leave one of those elements... [Read more]
If you want to keep your finger on the pulse of Internet marketing, or just the Internet in general, you’ll want to follow Mashable. It’s a silly name, sure, but a seriously great site to stay connected with. If you have an iPhone you can use their iPhone native app which was just released. Look for it in the app store. One if today’s trending stories: 21 Rules for Social Media... [Read more]
Face it (har har)… Facebook can be a bit confusing. Actually, it drives me nuts. You have your main page, you have people who are “Fans,” which in case you missed it last week is now called “Like.” You have things that are written on your wall. You have a “News Feed.” So how do you effectively use Facebook to promote your business when marketing to brides... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to Wordpress. Do you think this is a good idea? A: Absolutely! Wordpress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful as Wordpress. Wordpress has come a long way in the past couple years. There... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, you don’t have to use these Internet marketing tools,... [Read more]
Facebook is a social networking website. You can join for free and create a Facebook profile at http://www.facebook.com. Once you join Facebook you can add friends and send them messages. One way is to invite them to become your “friend” or a “fan.” You can update your personal profile to notify friends about what you are doing, what you are doing right now, and other information. Additionally,... [Read more]
One of the tasks associated with successfully using Twitter is to find followers and follow others. There are all kinds of ways to do this. Even tools that automate the process for you. But my experience with these automated tools is that I mostly get get-rich-quick type followers pushing the latest MLM scheme (i.e. Trump Network - pleeeezzzze). One worthy directory to check out is Twellow. Twellow... [Read more]
Blogging takes a little bit of effort, but when done right you can expect the benefits and return-on-investment to be very good. If you don’t have time to learn how to blog properly and blog regularly (i.e. create keyword-rich posts, with the appropriate links back to your website, probably two a week minimum), hire someone to do it for you. Yes, it’s that important. Blogging will help... [Read more]
