I’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.” Sure, it’s helpful to have archives that people can get to. But it looks like I could be actually getting even more bang for my buck... [Read more]
Basic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other desired form of action, the ranking is worth thousands and thousands of dollars in revenue. One... [Read more]
Today I came across a post at Bridal Tweet that pretty clearly communicated meta-tags, relative to search engine optimization and “ranking,” which are basically the same thing, are no longer relevant. It actually says you “no longer have to waste your time with this…” ” Meta Tag Optimization. There was a time when meta tags (invisible coding on your web pages)... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we read a newsletter of yours back in the late Fall that mentioned Google was planning a Spring update to its algorithm. Sure enough, our site dropped out of three of the top ten keyword positions we’ve had for years! HELP. What do you think happened? A: It’s hard to say. Did you make any significant changes at your website?... [Read more]
Search engine optimization is the process of optimizing your website and website pages, as well as managing factors outside of your website (i.e off-site factors), to acheive top rankings or positioning at Google, or other search engines, on a search engine results page. As a result of this increased online visibility, which shows up in people’s browsers when they are searching, you get more... [Read more]
Getting top ranked with Google doesn’t happen magically. In most cases, you’ll need an expert if you are in a competitive marketplace - geographically and for keywords and keyword phrases. Here are some of the key factors when it comes to getting top ranked with Google: 1. Search Engine Friendliness Search engines use “crawlers” that visit and scan your web pages and assign... [Read more]
