Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for something better. http://www.marketingtobridesonline.com/price-quotes/ I... [Read more]
Listen to the first audio: “Workshop Overview” —————————————————— Internet Marketing for Wedding Professionals Workshop - Starts July 12th Everything You Need to Know to Make the Internet Work For You, Get More Inquiries, and Book More Weddings! Internet Marketing Strategy Overview Website... [Read more]
The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube). Leave one of those elements... [Read more]
Basic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other desired form of action, the ranking is worth thousands and thousands of dollars in revenue. One... [Read more]
Today I came across a post at Bridal Tweet that pretty clearly communicated meta-tags, relative to search engine optimization and “ranking,” which are basically the same thing, are no longer relevant. It actually says you “no longer have to waste your time with this…” ” Meta Tag Optimization. There was a time when meta tags (invisible coding on your web pages)... [Read more]
Ask Chris Q: Chris, we’re thinking of adding one of these interactive webpage spokespeople to our website. We think it will help to get the attention of the brides who visit our website. What do you think? A: Please don’t. You are wrong. I see this live fake guy (or live fake girl) on the home pages of websites and it makes my stomach turn. This, along with automatically loaded music is... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, things are pretty slow. Any ideas on how we might kick things up a bit? A: I sure do! Here’s one. Go through all of your inquiries from the past six months to a year and call everyone who made an inquiry. Yes, CALL. I recently did this with a client and they booked five jobs (out of about 200 inquiries). I’m not surprised. Many... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to Wordpress. Do you think this is a good idea? A: Absolutely! Wordpress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful as Wordpress. Wordpress has come a long way in the past couple years. There... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, you don’t have to use these Internet marketing tools,... [Read more]
I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and my clients (who use GMAIL) A few of my clients have recently moved to... [Read more]
