Marketing to Brides Online with Chris Jaeger Newsletter Archives May 17, 2010 - Kiss of Death, Facebook 101, Avoid This Bad Advice - Marketing to Brides Online Read More →
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, things are pretty slow. Any ideas on how we might kick things up a bit? A: I sure do! Here’s one. Go through all of your inquiries from the past six months to a year and call everyone who made an inquiry. Yes, CALL. I recently did this with a client and they booked five jobs (out of about 200 inquiries). I’m not surprised. Many... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to Wordpress. Do you think this is a good idea? A: Absolutely! Wordpress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful as Wordpress. Wordpress has come a long way in the past couple years. There... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, you don’t have to use these Internet marketing tools,... [Read more]
I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and my clients (who use GMAIL) A few of my clients have recently moved to... [Read more]
Earlier this evening, Google CEO Eric Schmidt took the stage at Atmosphere, a special event where Google and an array of speakers presented new cloud technologies to CIOs. Quentin Hardy, National Editor of Forbes Media, conducted a one on one interview with Schmidt, which was followed by audience questions. The discussion covered a range of topics, including the security threat from China, Chrome... [Read more]
There are only a few print resources I really look forward to reading and Search Marketing Standard magazine is one of them. If you are a DIY SEO person you’ll want to subscribe to this magazine and you’ll learn a lot. It is published 4 times a year and is regularly priced at $29.95. You can get it for only $14.97 using the discount code: BC2010 when ordering online. Offer is valid through... [Read more]
I know you have a million things to do but taking time to write a press release about your company, and then distribute it, has HUGE benefits. Over time, if you do this consistently (six to eight times per year) you’ll see great results. The cost is a couple hours of your time or you can hire a professional to do it for you. Either way, the return-on-investment is worthwhile. This link is to... [Read more]
My Favorite Internet Marketing Tools (and some others too!) Fax Zero (.com) I don’t have a fax machine anymore so when I need to fax something from my computer, and it isn’t often thanks to EMAIL attachments, I pop over to Fax Zero. You can fax up to three pages for free. It works great. http://www.faxzero.com Blogging (Advanced Users) AutoBlogged is a powerful autoblogging plugin for... [Read more]
Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her from heading for the “back” button on her browser. 1) Make Sure Your Homepage... [Read more]
