My Favorite Tools Phone Call Management/Voice Mail System Grasshopper (http://www.grasshopper.com) gives me a very flexible call follow-me, voice mail, call notification to email, and call-attendant with multiple extensions. It also gives me a toll free number. It also pre-screens calls (callers announce themeselves and their call is announced to me with their name). Be aware of how you are charged... [Read more]
Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her from heading for the “back” button on her browser. 1) Make Sure Your Homepage... [Read more]
You’ve probably played pin-the-tail on the Donkey. With a blindfold on it can be hard to find what you’re looking for, right? Sure, you MIGHT find the target and you MIGHT even hit it dead on center. But chances are you will not. When it comes to search engine optimization one of your goals needs to be having Google see and then index all of your website’s pages. Google needs to... [Read more]
From The Wedding Report (Shane McMurray) Average Cost Of A Wedding Drops 10.2% In 2009 - 2009 Wedding Industry Spending Numbers The wedding cost numbers for 2009 are in and they look close to expected, according to Shane McMurray at The Wedding Report (http://www.theweddingreport.com). Couples spent $19,581 in 2009 compared to $21,814 in 2008, a 10.2% decline. The wedding industry market value in... [Read more]
When it comes to website design there are two key points to keep in mind. Conversion and crawlability. That’s it. Everything else is a secondary issue. Your website must convert the brides who find it into your desired form of action (i.e. conversion). In most cases, this is an inquiry or phone call for more information. It is the “initial contact” in your sales strategy. Your website must also... [Read more]
There are four things you USE a website for: Advertising Marketing Promotion Sales But a lot of people forget WHY they have a website. Understanding the WHY will help you to make better decisions about your overall Internet marketing strategy and planning, how and where you invest your dollars, and setting the appropriate expectations when it comes to results. The four reasons WHY: Reach Potential... [Read more]
Social Media In today’s fast-paced world it takes clarity and focus on high-leverage activities, activities that deliver the maximim impact towards your clearly defined goals and objectives. Today, as I was reading this, I started thinking about Social Media Marketing. You know, Facebook, Twitter, LinkedIn, etc. While these tools do have a place in your overall Internet marketing plan, I’m... [Read more]
Do you have the right anti-malware, anti-virus, and other appropriate protection in place on your computer? (def: malware) Is it up-to-date? If not, it is just a matter of time before you end up dead-in-the-water with a computer that doesn’t work the way it should. When it happens it’s a horrible feeling. You feel violated, stupid, frustrated, angry. The new malware that is out there on... [Read more]
In one of my recent newsletters I discussed how to protect yourself from viruses and malware. Additionally, you have to be aware of what is called Phishing. Phishing is the act of sending EMAIL falsely claiming to be an established legitimate company, one that you may actually do business with, in an attempt to trick you into surrendering private information that will be used for identity theft. The... [Read more]
