The State of Our Unions monitors the current health of marriage and family life in America. Produced annually, it is a joint publication of the National Marriage Project at the University of Virginia and the Center for Marriage and Families at the Institute for American Values. The 2009 State of Our Unions makes clear that money matters for contemporary American marriages. In particular, this edition... [Read more]
Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her from heading for the “back” button on her browser. 1) Make Sure Your Homepage... [Read more]
You’ve probably played pin-the-tail on the Donkey. With a blindfold on it can be hard to find what you’re looking for, right? Sure, you MIGHT find the target and you MIGHT even hit it dead on center. But chances are you will not. When it comes to search engine optimization one of your goals needs to be having Google see and then index all of your website’s pages. Google needs to... [Read more]
It should be no news to you if you’ve followed me for any amount of time, or subscribe to my Marketing to Brides Online newsletter, that I highly recommend Go Daddy. Especially when it comes to domain registration and domain management. Their customer support is second-to-none. Here are a bunch of Go Daddy promotional codes and Go Daddy coupon codes which work 99% of the time - because as you... [Read more]
Myth #1: If You Build It They Will Come Building a website is no guarantee of online success. If you build it, don’t assume people will find it. This is a guaranteed losing strategy. For your Internet marketing to succeed your website will need quality traffic (i.e. visitor sessions) and then convert those visitors into phone calls and online inquiries. Myth #2: Search Engines Are All You’ll... [Read more]
How much do you want to make in 2010? How much are you really worth? These are two questions most people don’t stop and ask themselves - and they should. Based on working 250 days per year, eight hours per day, here is an interesting breakdown that shows you how much income you generate based on your hourly rate: $15/hour - $30,000 $20/hour - $40,000 $25/hour - $50,000 $30/hour - $60,000 $40/hour... [Read more]
Marketing to Brides Online Weekly Newsletter November 30, 2009 Make 2010 Your Best Year Ever Like most things, you get better results when you plan in advance and then manage your plan well. The same is true with Internet Marketing. I find that most of the people struggling with their Internet marketing and NOT getting the results they expected really don’t have a plan. Either that or they are... [Read more]
Have Your Inquiries Dropped Off Recently? Do you want more inquiries from your website? Do you want more qualified leads, more phone calls, and more appointments? If you’re not getting the results you expected from your website, or you want better results, I can help you change that – immediately. Actually, because I’ve used these same techniques successfully with my client’s websites,... [Read more]
Why websites don’t work… Covered so far… #1: Bad Advice #2: Poor Planning #3: Website Design #4: Poor Programming Next on my list of why websites don’t work is: Weak Call To Action This is part of your marketing message, the content, or words you use on your pages, and specifically it plays a very important role on your home page. What is a call to action? It’s what... [Read more]
