Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for something better. http://www.marketingtobridesonline.com/price-quotes/ I... [Read more]
People always ask for my opinion about website hosting and here’s my opinion about Jumpline hosting. Think of it as a quick little Public Service Announcement about the skeevy annual hosting program at http://www.jumpline.com. 1) No 24/7/365 technical support; the minimum standard for hosting in my opinion. 2) Can’t cancel an annual contract until within 30 days of your renewal/billing. That’s... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to Wordpress. Do you think this is a good idea? A: Absolutely! Wordpress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful as Wordpress. Wordpress has come a long way in the past couple years. There... [Read more]
Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, you don’t have to use these Internet marketing tools,... [Read more]
I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and my clients (who use GMAIL) A few of my clients have recently moved to... [Read more]
Earlier this evening, Google CEO Eric Schmidt took the stage at Atmosphere, a special event where Google and an array of speakers presented new cloud technologies to CIOs. Quentin Hardy, National Editor of Forbes Media, conducted a one on one interview with Schmidt, which was followed by audience questions. The discussion covered a range of topics, including the security threat from China, Chrome... [Read more]
I know you have a million things to do but taking time to write a press release about your company, and then distribute it, has HUGE benefits. Over time, if you do this consistently (six to eight times per year) you’ll see great results. The cost is a couple hours of your time or you can hire a professional to do it for you. Either way, the return-on-investment is worthwhile. This link is to... [Read more]
The State of Our Unions monitors the current health of marriage and family life in America. Produced annually, it is a joint publication of the National Marriage Project at the University of Virginia and the Center for Marriage and Families at the Institute for American Values. The 2009 State of Our Unions makes clear that money matters for contemporary American marriages. In particular, this edition... [Read more]
Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her from heading for the “back” button on her browser. 1) Make Sure Your Homepage... [Read more]
You’ve probably played pin-the-tail on the Donkey. With a blindfold on it can be hard to find what you’re looking for, right? Sure, you MIGHT find the target and you MIGHT even hit it dead on center. But chances are you will not. When it comes to search engine optimization one of your goals needs to be having Google see and then index all of your website’s pages. Google needs to... [Read more]
