Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, things are pretty slow. Any ideas on how we might kick things up a bit? A: I sure do! Here’s one. Go through all of your inquiries from the past six months to a year and call everyone who made an inquiry. Yes, CALL. I recently did this with a client and they booked five jobs (out of about 200 inquiries). I’m not surprised. Many... [Read more]
There are seven factors to consider when designing your forms for maximum conversionability and persuadability: * Size * Fields * Labels * Benefits * Prominence * Call to action * Confidence building Link: http://www.bryaneisenberg.com/2010/04/7-form-factors-to-increase-conversions/ Source: Bryan Eisenberg Read More →
My Favorite Internet Marketing Tools (and some others too!) Fax Zero (.com) I don’t have a fax machine anymore so when I need to fax something from my computer, and it isn’t often thanks to EMAIL attachments, I pop over to Fax Zero. You can fax up to three pages for free. It works great. http://www.faxzero.com Blogging (Advanced Users) AutoBlogged is a powerful autoblogging plugin for... [Read more]
How much do you want to make in 2010? How much are you really worth? These are two questions most people don’t stop and ask themselves - and they should. Based on working 250 days per year, eight hours per day, here is an interesting breakdown that shows you how much income you generate based on your hourly rate: $15/hour - $30,000 $20/hour - $40,000 $25/hour - $50,000 $30/hour - $60,000 $40/hour... [Read more]
Marketing To Brides Online - 10 Reasons A Bride Will Leave Your Website It’s hard enough to get good traffic to your website. The last thing you want to do is lose a bride once she’s there. If you’re buying online advertising (which is smart!) you’ll want to maximize your investment and make sure you don’t give a bride any of these reasons to leave your website before... [Read more]
Have Your Inquiries Dropped Off Recently? Do you want more inquiries from your website? Do you want more qualified leads, more phone calls, and more appointments? If you’re not getting the results you expected from your website, or you want better results, I can help you change that – immediately. Actually, because I’ve used these same techniques successfully with my client’s websites,... [Read more]
If you look at nothing else in your Google Analytics, the free website statistics from Google, look at your Bounce Rate. You’ll find your Google Bounce Rate on the right side of your Dashboard screen (when logging into Google Analytics). You’ll also find your Google Bounce Rate as you drill-down into additional metrics, like Referring Sites and Content. The bounce rate metric shows... [Read more]
Ten Reasons A Bride Will Leave Your Website It’s hard enough to get good traffic to your website. The last thing you want to do is lose a bride once she’s there. If you’re buying online advertising (which is smart!) you’ll want to maximize your investment and make sure you don’t give a bride any of these reasons to leave your website before making an inquiry. Slowness... [Read more]
