Ask Chris

Sure there are a lot more than 250 things you should know about Internet marketing… but here is a good start. http://www.marketingtobridesonline.com/250thing/ This is actually a test post to test a feed from WordPress to Facebook.

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Don’t shoot the messenger, at least someone is giving it to you straight… Why Most Websites and Internet Marketing Fails #1) You Try To Do It “Cheap” Hiring your brother-in-law who works full time and “has a degree in computer science” is NOT going to work. Taking the “cheap” approach leads to one thing: DISASTER. [...]

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Have you ever walked into a new car dealership and seen a car like this on the showroom floor? Of course not and you never will. But time after time I see wedding professionals trying to get top dollar for their services or products with a website they built themselves or paid someone $600.00 to create. Others call me and say “I don’t know what’s wrong Chris, we have pretty good traffic and I’m advertising at The Knot, but I’m not getting any inquiries.” A bride is planning the most important day of her life… are you showing up in a clunker-website? [Read More]

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Q: Chris, we get a lot of unsolicited email with what look like some pretty good offers. Unfortunately, we recently got pretty burned and wasted several hundred dollars with nothing to show for it. Any advice on what’s real vs. what’s not? A: This is a great question. Generally speaking, I tell people NEVER, NEVER, NEVER respond to any email offers that don’t have…

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Officially launching September 13, 2010, the International Association of Wedding Industry Professionals is a grass-root, technology-driven association of Wedding Industry Leaders who share the common goal of promoting the wedding industry while growing their own businesses more effectively and more profitably. Our objectives are achieved through virtual networking, connectivity, knowledge, education, training, and awareness. We use technology to more effectively communicate peer-to-peer as well as with our target audience of new customers who are also using leading edge technologies to plan their wedding day and future life together.As a member you have access to the “Best of the Best” wedding industry leaders, educators, business owners, peer-to-peer advice, and other industry resources 24 hours a day, 365 days a year. Membership is free to qualified individuals and
businesses.

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Q: Chris, we read a newsletter of yours back in the late Fall that mentioned Google was planning a Spring update to its algorithm. Sure enough, our site dropped out of three of the top ten keyword positions we’ve had for years! HELP. What do you think happened?

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Q: Chris, we get pretty good traffic but we just don’t get the inquiries we used to get. What do you think is wrong with our website?

Thinking About Advertising with Google Adwords Q: We’ve been thinking about doing some advertising at Google using Adwords. The “Sponsored” listings. Do you think this is a good idea? A: Yes. Actually, here is proof it does. Today (7/12), one of my clients has 7 clicks as of noon. Total cost; $12.00. I just got [...]

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I came across this post today that discusses targeting people’s email inbox with advertising. What you say, I can get into someone’s email box and show an advertisement for my company? Yes, you can. If they are using GMAIL (millions and millions do) and you are running Adwords. Here’s how you do it.

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