SEO is not a “set it and forget it” type thing. Not if you want to get your website and pages top ranked.
Search engine optimization (SEO) is a process similar to building a multi-tiered wedding cake.
There is ongoing SEO, that sits on top of advanced SEO techniques, which are put on top of basic search engine optimization – or the “fundamentals.” You can’t get a top ranked website without building one layer at a time. And like the best wedding cakes, it takes the right “ingredients,” expertise, time, and patience.
Basic search engine optimization includes:
* Creating a search engine friendly, or “crawler” friendly website (design)
* Reviewing competitive sites, their current placement, their strategies (strengths, weaknesses)
* Identifying the appropriate keywords and keyword phrases
* Optimizing page content to create “relevancy” (which is what Google is primarily looking for)
* Building an optimized navigation scheme that is search engine friendly but also user-friendly
* Correctly programmed/written page title tags that are unique for each page of your website
* Correctly programmed/written meta-tags: description, keywords, robots, etc.
* Getting your website recognized by Google
* Getting ALL of the pages of your website recognized by Google (and other search engines)
* Installing Google Analytics for tracking website traffic, configuration, testing
* Installing Google Webmaster tools, configuration, testing
* Monitoring movement (i.e. are we moving up in rank, yes, no, how quickly)
* Making adjustments to pages and page title tags as necessary
* Building inbound links to the website from outside sources (very important!)
In most cases, this is a process that takes between an hour and two hours per page. Keep in mind, these are just the basics and primarily “on-site” factors.
If any of these variables are not appropriately and precisely addressed, it will adversely impact your ability to get pages at your website top ranked.
Also see: New Website Design & Development Overview
If you’re not happy with the results you’re getting from your current website, or the results you’re getting from your Internet marketing, I can help. My clients read like a Who’s Who list of top ranked sites at Google and their websites turn the brides who visit into inquiries, phone calls, and sales. If you want to use the Internet more effectively and BOOK MORE WEDDINGS, drop me a line using the inquiry form below or call me at (866) 652-7791 x701.
I’ll follow-up promptly and look forward to the opportunity to speak with you.
Chris Jaeger
Marketing to Brides Online
