Advertising your website online, that is, paying for online advertising, should be part of your overall traffic building strategy.
Yes, you are going to have to BUY advertising for your website as part of your overall Internet marketing strategy, if you want to effectively compete with your online competition.
“Free traffic” is almost always poor quality traffic and not the type of traffic that will convert into inquiries or sales. If you don’t believe me, look at your Google Bounce Rate and these type of Referring Sites.
The benefits of advertising online include:
* More overall online visibility for your company name, brand, products, and services
* It makes it easier for brides to find your website
* Brides can find you first vs. finding a competitor who does not advertise online
* If your website converts well you will get a positive return-on-investment
* More inbound links will help your search engine optimization strategy
* Builds trust and integrity
To measure the effectiveness of your online advertising, when marketing to brides online, you have to have some type of analytics in place.
I recommend Google Analytics.
If you don’t have some type of measuring in place, then you’ll have no idea how well your online advertising dollars are working or what your return-on-investment is.
Would you buy and drive a car without a speedometer? Of course not, how would you know how fast you are going or how far you’ve gone?
The same theory applies to buying online advertising: measure, monitor, make smart decisions.
Generally speaking, if an advertising buy delivers 4 to 10 visitors per week to your website, that being 200 to 500 qualified visitors per year (i.e. brides and grooms), I think that’s probably a good buy in the $100-$250 range.
That’s about .50 cents per click.
Of course, these would be brides and grooms - qualified traffic.
Of course, this assumes your website has a high conversion rate and you know this in part because you know what your Google Bounce Rate is.
Also keep in mind buying advertising online *generally* creates and builds inbound link value to your website. So not only are you getting traffic, you’re building inbound links to your website – links that Google (and other search engines) sees, crawls, and simultaneously creates a ”popularity” value for your website.
Bottom line: quality traffic and inbound link value. Win-win.
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