August 2010

I see a lot of people make mistakes and most of the time it’s just because they didn’t know that they should be doing something, didn’t get the appropriate advice and support, or didn’t understand something. Here are ten things you should know about your domain registration and management.

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Q: Chris, I know you love Wordpress. Would you share some of your favorite Wordpress plugins? Which ones do you like the best?

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Taking the time each day to login to Facebook, or Twitter, and post is time consuming. Before long you find yourself skipping a day or two, or a week. Then you give up altogether because it doesn’t look like it is working. But Facebook and Twitter are two very important tools in your Internet marketing toolbox. Will you book 20%, 30%, or 50% more weddings as a result, I doubt it. But it does increase your overall Internet visibility and it drives traffic to your website. Take a look

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Most webmasters are decent people . They mean well and many are good at what they do. The problem is they are not Internet marketing experts. They have not mastered search engine optimization, they don’t understand conversion, they might not tell you everything you should know about the Internet. Here is the link to my report: 25 Things Your Webmaster Didn’t Tell You (and it could be killing your business!).

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TINSTAFL. They say there is no such thing as free lunch, but actually, my twice a month newsletter is 100% free. There is no cost, no obligation, and if you don’t like it you can unsubscribe at anytime. My newsletter has helped thousands of wedding professionals book more weddings – and it will help you too! Recent subscriber kudos: * Increased inquiries 30% in less than a month using recommended technique. * Cut Google Adwords expenses by 300% by changing one setting * Increased appointments and sales 65% in 90 days * Moved from page two at Google to page one in less than two weeks after making three small changes. Subscribe today and I’ll give you a free copy of my special report: “Should You Advertise at The Knot (and other things you should know about online advertising before you spend another dime!).”

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Q: Chris, we read a newsletter of yours back in the late Fall that mentioned Google was planning a Spring update to its algorithm. Sure enough, our site dropped out of three of the top ten keyword positions we’ve had for years! HELP. What do you think happened?

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I highly recommend that you think twice before using cheap hosting for your website, especially if you have over 1000 visitor sessions a month. These "$4.95/month hosting" programs are much more likely to have performance problems and also are at a much higher risk of security hacks. Remember, slow loading websites and slow loading pages are the number one reason people leave websites. [Avoid Cheap Hosting]

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In today’s fast-paced world it takes clarity and focus on high-leverage activities, activities that deliver the maximim impact towards your clearly defined goals and objectives. Today, as I was reading this, I started thinking about Social Media Marketing. You know, Facebook, Twitter, LinkedIn, etc. While these tools do have a place in your overall Internet marketing plan, I’m quite confident telling you that if you are spending more than 2 hours per week

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The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube).

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My Smart Wedding Planning iPhone app is the fastest way for brides and grooms with an iPhone or iPad to connect to your website or blog. It will be available in September and free at the Apple iStore – but you should register your wedding business, website or blog for free right now. Visit http://www.smartweddingplanning.com [...]

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Q: Chris, we get pretty good traffic but we just don’t get the inquiries we used to get. What do you think is wrong with our website?

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