Marketing to Brides Online: Using Your Website to Get More New Customers and Increase Sales In today’s economy, with many brides and grooms financially squeezed, or worried about having a job next month, or next year, they want more for their money. I don’t think brides and grooms planning their wedding necessarily want something “cheap,” [...]
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Continue ReadingI must get asked about 200 times a year, “Chris, we’re thinking of doing a bridal show but it’s not exactly cheap. What do you think?” I’m not a big fan of bridal shows and bridal expos, but only because most vendors don’t do their homework or do them right. I do believe they are [...]
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Continue Reading10 Things a Graphics Designer/Programmer Won’t Tell You 1) Most of the sites they have designed don’t actually work. 2) Things always take more time. 3) You need Google Analytics installed and you need to track your traffic and conversions. 4) You might be wrong about what you want, actually, you probably are. 5) But [...]
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Continue ReadingI’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.” Sure, it’s helpful to have archives that people can get to. But it [...]
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Continue ReadingThis is an excerpt from my upcoming workbook: “Marketing to Brides Online: Do It Yourself Internet Marketing for Wedding Professionals.” It will be available in September 2010. It covers everything you need to know about Internet marketing, from A to Z, based on my 12 years of experience marketing to brides online, creating websites, building [...]
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Continue ReadingThis is an excerpt from my upcoming workbook: “Marketing to Brides Online: Do It Yourself Internet Marketing for Wedding Professionals.” It will be available in September 2010. It covers everything you need to know about Internet marketing, from A to Z, based on my 12 years of experience marketing to brides online, creating websites, building [...]
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Continue ReadingThis is an excerpt from my upcoming workbook: “Marketing to Brides Online: Do It Yourself Internet Marketing for Wedding Professionals.” It will be available in September 2010. It covers everything you need to know about Internet marketing, from A to Z, based on my 12 years of experience marketing to brides online, creating websites, building [...]
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Continue ReadingThis is an excerpt from my upcoming workbook: “Marketing to Brides Online: Do It Yourself Internet Marketing for Wedding Professionals.” It will be available in September 2010. It covers everything you need to know about Internet marketing, from A to Z, based on my 12 years of experience marketing to brides online, creating websites, building [...]
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Continue ReadingBasic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other [...]
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Continue ReadingToday I came across a post at Bridal Tweet that pretty clearly communicated meta-tags, relative to search engine optimization and “ranking,” which are basically the same thing, are no longer relevant. It actually says you “no longer have to waste your time with this…” ” Meta Tag Optimization. There was a time when meta tags [...]
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Continue ReadingAsk Chris Q: Chris, we’re thinking of adding one of these interactive webpage spokespeople to our website. We think it will help to get the attention of the brides who visit our website. What do you think? A: Please don’t. You are wrong. I see this live fake guy (or live fake girl) on the [...]
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Is it time for a new website or blog? Maybe you're not getting the results you once got? Maybe your site is starting to look dated?
Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. It has to create what I call the "Oh Yes" moment. If not, they'll just click their "back button" and look for something better.
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can call my customers. You can see their sites top ranked at Google.
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