January 2010

If you’re struggling with your Internet marketing or you have a website that’s not working the way it should – don’t wait – call me today. You can reach me directly at (866) 652-7791 x701.

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There are four things you USE a website for: Advertising Marketing Promotion Sales But a lot of people forget WHY they have a website. Understanding the WHY will help you to make better decisions about your overall Internet marketing strategy and planning, how and where you invest your dollars, and setting the appropriate expectations when [...]

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Each week I write about the hottest topics related to Internet Marketing in my Marketing to Brides Online newsletter. Subscriptions are free. I do not ever sell, trade, or exchange my subscriber information. Unsubscribe in any newsletter with just “one-click.” Recently I discussed… * Internet Marketing Myths That Waste Time and Money * Ten Things [...]

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It should be no news to you if you’ve followed me for any amount of time, or subscribe to my Marketing to Brides Online newsletter, that I highly recommend Go Daddy. Especially when it comes to domain registration and domain management. Their customer support is second-to-none. Here are a bunch of Go Daddy promotional codes [...]

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People always ask for my opinion about website hosting and here’s my opinion about Jumpline hosting. Think of it as a quick little Public Service Announcement about the skeevy annual hosting program at http://www.jumpline.com. 1) No 24/7/365 technical support; the minimum standard for hosting in my opinion. 2) Can’t cancel an annual contract until within [...]

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If you need help developing your Internet marketing strategy, or your current strategy isn’t working the way you expected, drop me a line. I’d be glad to provide you with an initial consultation at no cost as well as a price quote for additional support.

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There is so much bad advice and information about Internet marketing in the wedding industry that I think I’m going to pop a fuse. I’m talking about from people in the wedding industry who suddenly are Internet marketing authorities. If you want the REAL story and the RIGHT information (appropriately and completely explained) I hope [...]

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Here’s a free download of my report… 25 Things Your Webmaster Didn’t Tell You (and it’s hurting your wedding business and marketing to brides online strategy) now available as a free micro-report. Enjoy!

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The Association of Wedding Gown Specialists Specializing in wedding gown cleaning, preservation, and restoration. http://www.weddinggownspecialists.com The Wedding Photojournalist Association The Wedding Photojournalist Association (WPJA) is a professional organization composed of photojournalists and wedding photographers from around the world. What sets our members apart in the industry is their candid, documentary approach – a distinctly artistic [...]

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When was the last time you saw a roadside billboard and actually took action as a result of it? In most cases, for every 20 you drive by only one catches your attention. In other words, billboards don’t CONVERT very well. Sure, they’re great for exposure and brand building (they’re also expensive to rent), but [...]

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It should be no new news that Google likes links that point to your website. The more high-quality websites that have a similar or same theme as yours that have inbound links – the better. But getting links is REALLY hard. It takes a lot of work. Here are just a handful of the problems… [...]

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Now available as a free micro-report to all wedding professionals in the wedding industry marketing to brides online… Anatomy of a Search Engine Results Page There are three core elements of a search engine results page that you should be aware of; sponsored, local, and organic. To get listed or ranked in each requires a [...]

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Do you have the right anti-malware, anti-virus, and other appropriate protection in place on your computer? (def: malware) Is it up-to-date? If not, it is just a matter of time before you end up dead-in-the-water with a computer that doesn’t work the way it should. When it happens it’s a horrible feeling. You feel violated, [...]

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Myth #1: If You Build It They Will Come Building a website is no guarantee of online success. If you build it, don’t assume people will find it. This is a guaranteed losing strategy. For your Internet marketing to succeed your website will need quality traffic (i.e. visitor sessions) and then convert those visitors into [...]

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In one of my recent newsletters I discussed how to protect yourself from viruses and malware. Additionally, you have to be aware of what is called Phishing. Phishing is the act of sending EMAIL falsely claiming to be an established legitimate company, one that you may actually do business with, in an attempt to trick [...]

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This week’s tele-clinic/workshop for ADVANTAGE members is about avoiding bridal bail-out at your website. Face it, it’s hard enough to get brides to your website. The last thing you want to do is give them a reason to leave – or “bail-out.” Tele-clinics are free for subscribers of my ADVANTAGE program. If you are already [...]

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