Are the brides who find your website able to quickly and easily find the information they are looking for? Surprisingly, in most cases the answer is no. You leave a poor first impression when a bride visits your website and you send her on a wild goose chase to figure out who you are, what you do, what you’ll do for her, and how to navigate to different pages at your website.
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Continue ReadingGoogle Analytics helps you analyze visitor activity at your website; what brides are doing when they visit (or NOT doing), what pages they are looking at, where your traffic is coming from, the quality of your traffic, and more.
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Continue ReadingBig companies should know better. EMAIL novices make these kind of mistakes, but I have to believe the bigger companies with resources to properly manage email marketing campaigns do this on purpose – to make it difficult, or impossible, to get off their email marketing lists. Case in point: Upromise The college savings “program.” Upromise [...]
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Continue ReadingSearch engine optimization (SEO) is a process similar to building a multi-tiered wedding cake. SEO is not a “set it and forget it” type thing. There is ongoing SEO, that sits on top of advanced SEO techniques, which are put on top of basic search engine optimization – or the “fundamentals.” You can’t get a top ranked website without building one layer at a time. And like the best wedding cakes, it takes the right “ingredients,” expertise, time, and patience.
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Continue ReadingProperly taking the up-front time to plan a website, and develop an overall Internet marketing strategy, is critical to its success. A few years back things were different. Today, you can’t just “build a website” and expect to get good – if any – reasonable results. I’ve seen this mistake made hundreds of times. Doing it right will save time and money. Doing it wrong will cost you time and immeasurable lost sales opportunities.
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Continue ReadingThe average bride spends more time on the Internet than watching TV and reading wedding magazines – combined. She’ll spend 8 to 10 times more time online searching for wedding vendors than at a bridal show or expo. Advertising in the Yellow Pages is like throwing money into a blow-torch. The average bride will spend [...]
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Continue ReadingI don’t think most people understand what happened when Google bought Doubleclick. But then most people think submitting your website to the search engines each month actually helps your ranking.
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Continue ReadingInternet Marketing By The Numbers. Here is a simple ten-step formula to help you get great results from your marketing to brides online strategy (Internet Marketing).
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Continue ReadingIf unsubscribes are low, you’re doing the right thing(s). If they are frequent, or a high percentage of your subscribes (5% or greater) it’s a good time to re-look at your e-newsletter content. Don’t send email(s) for the sake of just putting out email(s). Actually, that strategy will more likely hurt your reputation. I call that the “throw mud on the wall and see what sticks model.”
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Continue ReadingThink you have it figured out and know what marketing to brides is all about in 2009/2010. Think you “get it” when it comes to marketing to brides online? Think again. http://www.offbeatbride.com
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Continue ReadingI hear Constant Contact advertising on the radio all the time. Constant Contact is a web-based email newsletter production and distribution service (ASP or application service provider). They really are doing a great job promoting their product. I use it myself to produce and distribute my own email newsletter, Internet Marketing for Wedding Professionals, and [...]
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Continue ReadingWedding Bands: How much are you getting, on average, for a 4-5 piece, live music wedding these days? All answers are confidential, be honest, share your information with other wedding professionals and everyone benefits!
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Continue ReadingGetting top ranked with Google doesn’t happen magically. In most cases, you’ll need an expert if you are in a competitive marketplace – geographically and for keywords and keyword phrases.
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Is it time for a new website or blog? Maybe you're not getting the results you once got? Maybe your site is starting to look dated?
Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. It has to create what I call the "Oh Yes" moment. If not, they'll just click their "back button" and look for something better.
Call me at (866) 652-7791 or
drop me a note
using this online inquiry form and I'll show you what I've done for others. You
can call my customers. You can see their sites top ranked at Google.
I look forward to speaking with you.
