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START HERE – Greetings to all Wedding Professionals! I am your host, Chris Jaeger. Thanks for visiting my Marketing to Brides Online website. There are dozens of articles here, “how to” documents, and some simple, quick and easy-to-read advice that anyone marketing to brides online will find valuable. If this is your first visit please take a moment and subscribe to my weekly Internet Marketing to Brides newsletter. It’s absolutely free and is the best way to get the most free advice and information to help you get better results from your website and Internet marketing strategy.

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This is the year for you to INCREASE your prices. Yes, I said put your prices UP. You can and you should. Most of my clients increased their prices in the last six months, many in VERY competitive marketplaces! Here is the strategy I recommend to my clients.

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Hundreds of thousands of websites were recently affected by the change Google made in their ranking algorithm. It’s being called the “Panda” update. If your website ranking fell it’s time to get some expert advice. Waiting for it to come back might not be the best strategy.

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If you’re looking for someone with Internet marketing expertise, wedding industry experience, and a track record of getting websites top ranked at Google, I can help you. My expertise and experience in the industry is second-to-none and I offer my clients a one-stop, complete solution for their Internet marketing. Click here to drop me a line or call (866) 652-7791.

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There is a lot of bad information out there. I talk to far too many people who have spent too much money and seen very little as far as return-on-investment. Here are 10 common Internet Marketing myths that lead to failure. The end result: you waste time and money while simultaneously losing sales to your competition.

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OK… you’re getting two or three inquiries a week from your website and you think your website is working pretty well. Maybe 10 or 12 per month. Wouldn’t two or three inquiries A DAY be better? 50 to 60 per month? That’s 500 to 600 per YEAR!

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When you have the right look and feel, add to that very carefully crafted and engaging marketing copy, and then get your website top ranked at Google, life is good. Very good, indeed. You’ll get more inquiries and you’ll close more sales. I call it the "Oh Yes" moment and it’s probably the single most important factor when it comes to your online success. [Full Article]

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Internet Marketing Executive Overview for Business Owners and Manager: Lesson #1: The Right Approach.

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How’s your mouse trap working? Actually, I’m talking about your WEBSITE. If you’re not getting the results you expected (or want) from your website I can help. Maybe it’s time to get some expert advice. As a wedding industry expert, with more than 15 years of hands-on experience, I can help you get the results you want. I have a track record of designing websites that get great results, are top ranked at Google, and turn the brides and grooms who visit them into inquiries, phone calls, and SALES. Follow this link for more information

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Testimonials are a powerful way to turn more of the brides and grooms who visit your website into inquiries, phone calls, and ultimately sales. Here are four simple questions that will help you get OUTSTANDING testimonials.

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Tonya Shadoan is one of the country’s most sought-after wedding and event designers. She uses her extensive personal experience to assist women-preneurs find their purpose and passion. I’m pleased to have her here at Marketing to Brides Online as a Guest Expert.

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Here are what I think are the five biggest mistakes wedding professionals make when marketing to brides online. If any of these sound familiar to your situation, it might be time to re-evaluate your Internet marketing plan – before it’s too late!

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It can be very frustrating. A bride visits your website, likes what she sees, fills out your inquiry form, and makes an online inquiry saying “I just want a price.” Based on the feedback I’ve received while talking with wedding vendors nationwide about this issue, particularly over the past 12-16 months, the “I just want a price” bride has probably tipped the scales and now makes up the majority of your inquiries. Here’s what you can do.

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Here are a handful of excerpts, related to blogging (Blogging Basics), from my upcoming book “1000 Things Every Business Owner & Manager Should Know About Internet Marketing.”

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Social media marketing, using Facebook, Twitter, Google+, FourSquare, Stumbleupon (and there is a very long list) isn’t a quick fix for anything. Social media marketing, except in very, VERY rare cases, does not deliver significant results quickly. It’s not a magic bullet, but social media can deliver a powerful ROI and compliment your other marketing efforts when done correctly and effectively long-term.

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[Social Media] – Social Media is Not (Directly) About Sales

Thinking that social media is one of the primary sales tools for your business is a huge mistake (and won’t work that way!). Put all the hype aside and the experts will tell you that social media marketing is all about engagement and content. Social media marketing works when you WORK it.

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[Social Media] Social Media Is Not Free

Social media marketing, like all things related to your Internet marketing, takes time and effort. It also takes a fair amount of precision “know how.” Throwing just any words on your Facebook wall, or posting from time to time compared to a consistent effort, is not going to do anything for your business.

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Keeping an Eye on Your Competition in 2012

Q: Chris, there is new competition popping up all the time. Are there any ideas you can give me on more effectively finding out who they are and what they are doing? I’m so frustrated I’m thinking I should just ignore them?

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Free Report: CONVERSION (Limited Time, $39.95/value)

For a limited time you can get a free copy of my special report: Conversion: Turning More of the Brides and Grooms Who Visit Your Website Into Inquiries, Phone Calls and Sales.

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Join Me at Google+

If you haven’t heard the Google Plus Project (aka Google+) has opened the door for businesses to put up “business pages.” These are virtually the same idea as business pages at Facebook. If you’re a Google+ user join Marketing to Brides Online at Google+.

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Favorite WordPress Plug-ins

Here is a list of my favorite Wordpress Plugins. I’ve used all of these, they are stable, and are published by reputable authors. Remember, using unstable plug-ins that have little or no support can adversely harm your Wordpress blog.

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What You Should Know About Google+

Google+ (Google Plus) is Google’s answer to Facebook. It’s Google’s latest attempt, and most powerful attempt to date, to push deeper into the world of social media. They’ve stumbled a bit in the past, but this time it looks like they’ve got it right.

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Why Every Wedding Vendor Should Be Using EMAIL Marketing

Like many of you, I’m always on the lookout for ways to stretch my advertising and marketing dollars. One of the ways I’ve always kept my costs low is by using EMAIL marketing. Here’s why you should be using it also.

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Free Internet Marketing Strategy Diagram

I’ve updated my popular Internet Marketing Strategy diagram, as of September 9, 2011. It summarizes the 17 (yes, 17) different pieces of a complete Internet marketing program.Grab your free copy here.

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Rick Brewer – “How to Use Urgency in Your Marketing Approach”

Today I’m pleased to welcome Rick Brewer from Get More Brides as a guest blogger. Rick has helped thousands of wedding professionals nationwide develop and fine-tune their advertising and marketing strategies to reach more brides, get more appointments, and close more sales. Today Rick shares his insight into using urgency in your marketing approach. Thanks Rick!

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