START HERE – Greetings to all Wedding Professionals! I am your host, Chris Jaeger. Thanks for visiting my Marketing to Brides Online website. If you are looking for help with your Internet marketing, if you want to (1) get better results from your website, (2) see it top ranked at Google, and (3) get more inquiries – you’re in the right place. If this is your first visit please take a moment and subscribe to my weekly Build Your Wedding Business newsletter. It’s absolutely FREE and the best way to learn more about who I am, what I do, what I’ve done for others, and get some awesome expert advice that will help you book more weddings and grow your business more profitably.

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Chris, we get pretty good traffic (about 300 visitor sessions per week according to Google Analytics), but we get very few inquiries. Also, our bounce rate is high, over 65%. Any ideas?

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Here are what I think are the five biggest mistakes wedding professionals make when marketing to brides online. If any of these sound familiar to your situation, it might be time to re-evaluate your Internet marketing plan – before it’s too late!

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This question comes from my Build Your Wedding Business private Facebook group. If you’re not a member already just stop by and ask to join, it’s free but private to encourage a frank and open dialog between wedding professionals. I’m really trying to look for ways to increase the leads that come into my sales funnel, any ideas Chris?”

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I’ve updated my popular Internet Marketing Strategy diagram. It summarizes the 22 (yes, 22) different elements of a complete Internet marketing program.Grab your free copy here.

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Checking the expiration date of your domain registrations is a good thing to do as we start off the new year. In addition to checking the expiration date, make sure you check the registration information, including: Contact Name EMAIL Address Regular Mailing Address These all should be accurate, particularly your email address which is how […]

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Did you know that Apple has sold over 350 MILLION iPads, iPhones, and iPods? Did you know that NONE OF THEM see FLASH? I hope your answer is: “Yes, I know that, Chris!” Next question: “Are you using Flash at your website or blog?” If you are, 350+ MILLION people can’t see it and most likely getting this ugly message that tells them to download it – but they actually can’t download anything that fixes the problem. It can’t be fixed.

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Is your Wedding Association or local networking group looking for an engaging speaker, someone with almost 20 years of experience working “hands on” in the wedding industry, who can educate and help your members BOOK MORE WEDDINGS? Hire me to speak to your group. I guarantee it will be one of the most valuable educational events you’ve ever held for your group – your members will thank you! I offer half-day, full-day, and evening programs. Follow this link for details.

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Conversion is what Internet marketing is all about. It’s “where the rubber hits the road” and it’s what puts money your bank account! You might have what you think is a great looking website, you might like it A LOT, you might have designed it yourself and people who see it might tell you “it’s great,” but without conversion all of that doesn’t mean a thing.

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Because of his warmth, personal service, and attention to detail, Rev. Will Mercer is one of the most sought after wedding officiants in New York City. But his old website didn’t properly present him to prospective brides and grooms getting married in New York City, Manhattan, or Central Park (a very popular place for weddings). It was time for a new approach and a new website that better reflected who Rev. Will is and what he does for his clients.

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I thought I’d pass along the email marketing checklist that I use AFTER a message is created but BEFORE it is queued up and sent. I created this and have used it for some time now. It helps me make sure the email newsletters I produce for my clients look great, are top-notch professional presentations, leave a good impression on the reader, and get great CONVERSION. Using a checklist virtually eliminates any mistakes that can have an immediate and negative impact on the people reading your email newsletter. Grab your copy at my new Practical Online Marketing blog.

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When you rank in the top 5 positions at Google, along with big brands like SANDALS.COM (because you sell Sandals resort vacations), business is good and you are way ahead of your competition. I’ve been meaning to put up the screen-captures of Getaway in Paradise for a long time. This client approached me and wanted to build their small business into a big business, dramatically improve their online visibility, and of course generate more leads and sales.

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A lot of my work is related to search engine optimization and getting websites and blogs top ranked at Google. I also do new website design, blog design, email marketing, and social media marketing. But what most people don’t know is that I also have a lot of experience with e-commerce technology and developing successful e-commerce sites from the ground up.

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Windy City Cakery wanted more inquiries from the Internet. They also wanted to get top 10 ranked with Google. It was time for a new, easier to manage website that did a better job of turning the brides and grooms who found it into inquiries and sales! The new site is much better looking, easier-to-navigate, and easier to manage. Inquiries are up about 300% from previous levels and Windy City Cakery is now top ranked at Google and Google Places for their targeted keyword phrases.

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Being top ranked at Google for high-value keyword phrases in a very competitive marketplace means more inquiries and more sales. Elizabeth Rose’s Intimate Miami Beach Weddings site, built in Wordpress, beats thousands of other sites at Google and has multiple top rankings.

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Shine is one of the most established and popular wedding bands in Boston. They are a very talented group of professional musicians that have been together for a long time compared to a lot of wedding bands that seem to come and go in the New England area. It was time for a fresh new look and an optimized Internet marketing strategy that turned visitors into inquiries and then sales!

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Don Beach and his wife Kathy love what they do and I would call them icons in the Myrtle Beach, South Carolina wedding industry. Their personalities and easy-going-nature make brides and grooms immediately feel comfortable. Don is a Wedding Officiant and Kathy is Wedding Photographer. They needed a wedding industry expert to help them with their business, so reached out to ask for help.

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If you’re looking for someone with Internet marketing expertise, wedding industry experience, and a track record of getting websites top ranked at Google, I can help you. My expertise and experience in the industry is second-to-none and I offer my clients a one-stop, complete solution for their Internet marketing. Click here to drop me a line or call (866) 652-7791.

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If you want more inquiries, if you want more phone calls, and you want more sales, you MUST optimize your conversion. Turning the brides and grooms into a desired action is known as CONVERSION. If you are serious about marketing to brides online and want to turn more of your website visitors into inquiries, phone calls, and ultimately sales, here is some expert advice!

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Chris, I notice some of my competition showing up listed at Google and there is a picture next to their listing on the search engine results page. How did they do this? If a picture shows up it sure gets your attention fast and probably increases click-though! I see it regularly with your rankings at Google when I search “marketing to brides.”

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There is a lot of bad information out there. I talk to far too many people who have spent too much money and seen very little as far as return-on-investment. Here are 10 common Internet Marketing myths that lead to failure. The end result: you waste time and money while simultaneously losing sales to your competition.

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Testimonials are a powerful way to turn more of the brides and grooms who visit your website into inquiries, phone calls, and ultimately sales. Here are four simple questions that will help you get OUTSTANDING testimonials.

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This is the year for you to INCREASE your prices. Yes, I said put your prices UP. You can and you should. Most of my clients increased their prices in the last six months, many in VERY competitive marketplaces! Here is the strategy I recommend to my clients.

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OK… you’re getting two or three inquiries a week from your website and you think your website is working pretty well. Maybe 10 or 12 per month. Wouldn’t two or three inquiries A DAY be better? 50 to 60 per month? That’s 500 to 600 per YEAR!

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Google actually ranks PAGES it finds on the Internet, although most people just think of it as website ranking. Here’s a great overview of how Google Search works, straight from the horse’s mouth!

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