If you’ve been thinking of a new website now is a great time to get one. Start your project before September 10th and you’ll save $2000.00 off regular pricing. You’ll get a wedding industry expert managing your project with a track record of building websites that WORK, a new, professionally designed and fully customized website, a new custom designed Wordpress BLOG that matches your new website, the first TEN posts to your blog, professionally written marketing copy for your new website, professionally written page-title tags and meta-tags for search engine optimization (website and blog), social media marketing integration of Facebook and Twitter, EMAIL marketing set-up using MailChimp and your first three (3) newsletters written for you! Drop me a line today before this opportunity is gone.

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Get More Inquiries, Book More Weddings

by Chris Jaeger on August 19, 2010

in Ask Chris, Free Advice

TINSTAFL. They say there is no such thing as free lunch, but actually, my twice a month newsletter is 100% free. There is no cost, no obligation, and if you don’t like it you can unsubscribe at anytime. My newsletter has helped thousands of wedding professionals book more weddings – and it will help you too! Recent subscriber kudos: * Increased inquiries 30% in less than a month using recommended technique. * Cut Google Adwords expenses by 300% by changing one setting * Increased appointments and sales 65% in 90 days * Moved from page two at Google to page one in less than two weeks after making three small changes. Subscribe today and I’ll give you a free copy of my special report: “Should You Advertise at The Knot (and other things you should know about online advertising before you spend another dime!).”

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Join me, with Mark Shaffer and Rick Brewer, for an afternoon of GREAT information that will help “fire up your engines” and book more weddings in 2011/2012. I’m pleased to be able to work with these two seasoned wedding industry professionals, it’s quite a priviledge. The workshop is free-of-charge, you can’t beat that! [Marketing to Brides Online]

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Q&A | EMAIL Marketing to Bridal Show Bulk Lists

by Chris Jaeger on September 2, 2010

in Ask Chris, Free Advice

Q: Chris, we recently read that we can add the email addresses we get from the bridal shows we participate in to our email marketing database without again getting a brides permission, or what I believe is called a direct “opt-in.” Is this right? We’re confused as to what the right thing to do is? [Full Article]

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Here is a diagram I’ve created that gives you an overview of everything required to optimize your Internet marketing strategy.

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Officially launching September 13, 2010, the International Association of Wedding Industry Professionals is a grass-root, technology-driven association of Wedding Industry Leaders who share the common goal of promoting the wedding industry while growing their own businesses more effectively and more profitably. Our objectives are achieved through virtual networking, connectivity, knowledge, education, training, and awareness. We use technology to more effectively communicate peer-to-peer as well as with our target audience of new customers who are also using leading edge technologies to plan their wedding day and future life together.As a member you have access to the “Best of the Best” wedding industry leaders, educators, business owners, peer-to-peer advice, and other industry resources 24 hours a day, 365 days a year. Membership is free to qualified individuals and
businesses
.

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I see a lot of people make mistakes and most of the time it’s just because they didn’t know that they should be doing something, didn’t get the appropriate advice and support, or didn’t understand something. Here are ten things you should know about your domain registration and management.

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Q: Chris, I know you love Wordpress. Would you share some of your favorite Wordpress plugins? Which ones do you like the best?

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Taking the time each day to login to Facebook, or Twitter, and post is time consuming. Before long you find yourself skipping a day or two, or a week. Then you give up altogether because it doesn’t look like it is working. But Facebook and Twitter are two very important tools in your Internet marketing toolbox. Will you book 20%, 30%, or 50% more weddings as a result, I doubt it. But it does increase your overall Internet visibility and it drives traffic to your website. Take a look

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Most webmasters are decent people . They mean well and many are good at what they do. The problem is they are not Internet marketing experts. They have not mastered search engine optimization, they don’t understand conversion, they might not tell you everything you should know about the Internet. Here is the link to my report: 25 Things Your Webmaster Didn’t Tell You (and it could be killing your business!).

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Q&A | We Lost Our Top Position at Google, HELP?

August 13, 2010

Q: Chris, we read a newsletter of yours back in the late Fall that mentioned Google was planning a Spring update to its algorithm. Sure enough, our site dropped out of three of the top ten keyword positions we’ve had for years! HELP. What do you think happened?

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Weekly Workshop Access [VIP Access Required]

August 13, 2010

Here is the access information, phone numbers and codes that VIP Access subscribers need to listen in and participate in my weekly Internet Marketing for Wedding Professionals tele-clinic/webinar workshops.
 

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Avoid Cheap Website Hosting

August 10, 2010

I highly recommend that you think twice before using cheap hosting for your website, especially if you have over 1000 visitor sessions a month. These "$4.95/month hosting" programs are much more likely to have performance problems and also are at a much higher risk of security hacks. Remember, slow loading websites and slow loading pages are the number one reason people leave websites. [Avoid Cheap Hosting]

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My Favorite Internet Marketing Tools [VIP Access Required]

August 9, 2010

Here are some of my favorite Internet marketing and business building tools. For all intents and purposes, I am a one-man-show. Without the right tools it would be impossible to run my business.

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Taking Your Wedding Business to the Next Level [VIP Access Required]

August 9, 2010

In today’s fast-paced world it takes clarity and focus on high-leverage activities, activities that deliver the maximim impact towards your clearly defined goals and objectives. Today, as I was reading this, I started thinking about Social Media Marketing. You know, Facebook, Twitter, LinkedIn, etc. While these tools do have a place in your overall Internet marketing plan, I’m quite confident telling you that if you are spending more than 2 hours per week

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How To Get More Inquires #24 [VIP Access Required]

August 5, 2010

The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube).

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What is Bounce and Why Does It Matter [VIP Access Required]

August 5, 2010

OK… you’re getting two or three inquiries a week from your website and you think your website is working pretty well. Maybe 10 or 12 per month. Wouldn’t two or three inquiries A DAY be better? 50 to 60 per month? That’s 500 to 600 per YEAR!

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Free Advertising for Your Wedding Business

August 2, 2010

My Smart Wedding Planning iPhone app is the fastest way for brides and grooms with an iPhone or iPad to connect to your website or blog. It will be available in September and free at the Apple iStore – but you should register your wedding business, website or blog for free right now. Visit http://www.smartweddingplanning.com [...]

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Q: Why Brides Are Leaving My Website?

August 1, 2010

Q: Chris, we get pretty good traffic but we just don’t get the inquiries we used to get. What do you think is wrong with our website?

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Q&A with Chris: Should We Use Google Adwords Pay-Per-Click (PPC)

July 15, 2010

Thinking About Advertising with Google Adwords
Q: We’ve been thinking about doing some advertising at Google using Adwords. The “Sponsored” listings. Do you think this is a good idea?
A: Yes. Actually, here is proof it does. Today (7/12), one of my clients has 7 clicks as of noon. Total cost; $12.00. I just got off the [...]

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Getting Into a Prospects GMAIL Inbox

July 9, 2010

I came across this post today that discusses targeting people’s email inbox with advertising. What you say, I can get into someone’s email box and show an advertisement for my company? Yes, you can. If they are using GMAIL (millions and millions do) and you are running Adwords. Here’s how you do it.

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Thesis Theme Licensing and Purchase

July 1, 2010

Please follow this link to purchase a license for your Thesis theme used with Wordpress.
You must own a licensed copy of Thesis to use this theme at your blog.
Thesis Theme Purchase/License

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Registration Open: 15 Week Workshop, Internet Marketing for Wedding Professionals

June 23, 2010

Listen to the first audio: “Workshop Overview”

——————————————————
Internet Marketing for Wedding Professionals Workshop – Starts July 12th
Everything You Need to Know to Make the Internet Work For You,
Get More Inquiries, and Book More Weddings!

Internet Marketing Strategy Overview
Website Design
Marketing Message
Conversion Techniques
Search Engine Optimization
Traffic Building Strategies
EMAIL Marketing
Blogging
Social Media
Local Search
Google Adwords Optimization
Understanding Google Analytics
My Favorite Internet Marketing/Marketing Tools
Google [...]

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Time for a New Website?

June 18, 2010

Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for [...]

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Marketing to Brides Online

June 17, 2010

120 Words. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In lacus metus, varius ut euismod et, vulputate eget mauris. Aenean metus turpis, molestie non tincidunt ut, posuere et tellus. Nulla urna arcu, rhoncus hendrerit faucibus id, suscipit sed elit. Donec egestas fermentum dui eu dapibus. Sed volutpat, ligula eget hendrerit eleifend, leo erat convallis [...]

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