Time for a New Website?

Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for something better. http://www.marketingtobridesonline.com/price-quotes/ I... [Read more]

Google Adwords Pay-Per-Click (PPC)

Thinking About Advertising with Google Adwords Q: We’ve been thinking about doing some advertising at Google using Adwords. The “Sponsored” listings. Do you think this is a good idea? A: Yes. Actually, here is proof it does. Today (7/12), one of my clients has 7 clicks as of noon. Total cost; $12.00. I just got off the phone with... [Read more]

Association of Bridal Consultants, Northeast Regional Conference

July 18, 2010 - Association of Bridal Consultants, Northeast Regional Conference presents “The Wedding Puzzle:  Putting It All Together” For more information visit: http://www.nercconference.com  Read More →

[AIM] Getting Into a Prospects Inbox (using GMAIL)

From the Advanced Internet Marketing [AIM] folder… I came across this post today that discusses targeting people’s email inbox. What you say, I can get into someone’s email box and show an advertisement for my company? Yes, you can. If they are using GMAIL (millions and millions do) and you are running Adwords. Take a look: http://www.searchmarketingstandard.com/targeting-funbox-ad-powerhouse  Read More →

Free Marketing to Brides Workshop in Las Vegas

Join me, with Mark Shaffer and Rick Brewer, for an afternoon of GREAT information that will help “fire up your engines” and book more weddings in 2011/2012. I’m pleased to be able to work with these two seasoned wedding industry professionals, it’s quite a priviledge. The workshop is free-of-charge, you can’t beat that!... [Read more]

Registration Open: 15 Week Workshop, Internet Marketing for Wedding Professionals

Listen to the first audio: “Workshop Overview” —————————————————— Internet Marketing for Wedding Professionals Workshop - Starts July 12th Everything You Need to Know to Make the Internet Work For You, Get More Inquiries, and Book... [Read more]

Connect with Marketing to Brides Online at Facebook

Connect with me and follow me at my new Marketing to Brides Online page at Facebook. If you are a “Facebook” person you’ll always be connected and aware of the latest information and helpful advice that I publish and make available for Wedding Professionals marketing to brides online.  Read More →

How To Get More Inquires #24

The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook,... [Read more]

See You in Las Vegas (Wedding MBA September 21-23th)

If you’re going to this year’s Wedding MBA conference let me know. I’ll be in Las Vegas the 19th through the 24th, one day before the conference and one day after. I’d love to connect with you and have already made plans to meet with some of the best people in the industry. Will and Patty Hegarty put on this very special conference... [Read more]

It’s Not Just About Your Website

Here is an excerpt from my upcoming special report for those in the wedding industry marketing to brides online: “99 Things Every Wedding Professional Needs to Know About Internet Marketing.” It’s Not Just About Your Website People who call me and tell me they “need a new website” and just want a new website are usually... [Read more]

Using Your Website to Get More Brides and Grooms and Increase Sales

Marketing to Brides Online: Using Your Website to Get More New Customers and Increase Sales In today’s economy, with many brides and grooms financially squeezed, or worried about having a job next month, or next year, they want more for their money. I don’t think brides and grooms planning their wedding necessarily want something “cheap,”... [Read more]

“Do Bridal Shows Work?”

I must get asked about 200 times a year, “Chris, we’re thinking of doing a bridal show but it’s not exactly cheap. What do you think?” I’m not a big fan of bridal shows and bridal expos, but only because most vendors don’t do their homework or do them right. I hate to see people waste money. Bridal shows are NOT... [Read more]

10 Things a Web Designer/Programmer Won’t Tell You

10 Things a Graphics Designer/Programmer Won’t Tell You 1) Most of the sites they have designed don’t actually work. 2) Things always take more time. 3) You need Google Analytics installed and you need to track your traffic and conversions. 4) You might be wrong about what you want, actually, you probably are. 5) But they’ll do it... [Read more]

Search Engine Optimization and EMAIL Archiving

I’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.” Sure, it’s helpful to have archives that people can get to. But it looks like I... [Read more]

Basic Search Engine Optimization Defined

Basic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other desired form of action, the ranking... [Read more]